Fitbit
Valentine's Day Campaign - Email | Web | Social
Art Direction | Design
Copy: Marissa Langman

    EMAIL INSIGHTS:

    • Email (50%) dominated channel share during the 2017 V-Day sale period. Channel share for email is normally around 30%.
    • During V-Day sale period, marketing emails drove $2.8M in revenue
    • V-Day sale drove 59% greater conversion rate
    • V-Day Sale Announce email (left) to US users drove greatest traffic and revenue on Fitbit.com.
    • V-Day Free Overnight Shipping End email (above ) to US users drove the greatest conversion rate of 4.28%