Hello,
I’m Nina Lee.
SELECTED WORKS
I’m a Bay Area–based Creative Director working across growth, product, and brand marketing, blending experimentation with craft to build thoughtful, data-informed experiences.
I currently lead Growth Creative at Square. Before Square, I worked across growth and brand at Lyft, Fitbit, and Zappos.
Past Projects
Square’s Year in Money
A highly personalized, data-driven year-in-review campaign that celebrates sellers’ individual accomplishments from the last year and offers tips to help them achieve their business goals going forward with Square.
This campaign is now in its fourth year. Take a look back at the first edition, which broke engagement benchmarks and drove an unexpected 21% conversion rate.
Lyft Driver Onboarding
Revamped the full journey of comms that prospective drivers receive from the moment they start their application through their first 30 days. Increasing click-thru’s by 24%.
Lyft California
Lyft California is a new driver experience, with guaranteed earnings and benefits you can count on. I led the go-to-market launch of a new experience for California drivers, with guaranteed earnings and benefits. Visit the site.
